Ben Nimmo Profile picture
Writer, linguist, diver. Global Threat Intel Lead @Meta. Investigating, analysing and exposing influence ops. RT ≠ endorsement.

Aug 27, 2018, 7 tweets

Interesting sample of #DissolveTheUnion over the past week, as highlighted by @jennifermjones.

10k tweets, from just over 2k users. Average: 4.9 tweets / user.

In spontaneous traffic, the average is usually below 2.2. Higher usually shows bots or coordinated action.

Here's why. The ten most active accounts contributed 2,247 tweets. Almost a quarter of the total sample.

Oh, and 11,534 hashtags.

Almost 75% of the posts were retweets.

That's close to the upper edge of the normal range you'd see for spontaneous traffic, but not wildly off the scale.

This one's pretty overt. 665,000 posts since January 2016, or an average of 700+ a day.

Also tweets authored posts, though.

This one seems to like his hashtags.

Over 9,000 in the past week.

The 50 most active accounts together posted 3,679 tweets.

Over 1/3 of the traffic.

Again, characteristic of coordinated posting, not spontaneous traffic.

This looks like a mix of bots, high-activity human (or semi-automated) users, and human users, generating online volume through a high average number of posts per user.

Attempts to game the trending algorithm often look like this.

Share this Scrolly Tale with your friends.

A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.

Keep scrolling