Thread: 1/ Memes and what you can do to recognize and deal with information properly.

2/ We think of ideas as just as ideas. However there is a growing field in memetics, within IO, of how ideas can be weaponized

3/ case in point, the last image was from a presentation by Jeff Gisea to NATO a few years back

4/ This guy. He used it for political purposes and it worked very effectively.

5/ So effectively, the Russian troll farms assisted like information warfare mercenaries.

6/ that's the motivation to understand how this works. So what is a meme?

7/ memetics is in society already. It's just not easily recognizable. Advertising of ideas, education, religion...

/8 for the purpose of this thread, let's focus on online memetics. A meme is broken down into measurable parts.

each part can be calculated for weight and momentum based on the bytes of data, bit-rate of vector/host, propagation medium

/10 and there is a cycle of info that usually can be followed.

/11 sidenote: don't accidentally propagate a meme that you don't want in the world. That is reverse amplification

/12 don't respond by replying; it continues the cycle. You can see #OpBot for more details.

/13 back to the thread: COGSEC brought these ideas into frame with the idea we can track, shape, and defend our society

/14 which IMO, should be in use to defend against a hostile takeover of our society.

/15 Building upon those ideas, you can automate this process through AI. But first, let's train your organic brain

16/ know that there are ways we can deal with this. The average user doesn't have to do calculations like this to deal w/ this

17/ Again, it goes back to understanding that your educational background plays a huge part in fighting back

18/ using your cognitive abilities of asking the question "why" when you think something is amiss.

19/ trust but verify. Read. Don't let your confirmation bias shroud your judgement. Turn off your TV. Kill your fb account.

20/ most importantly, this goes back to your cognitive abilities of identifying misinformation.

21/ a concluding thought for now: you are what you eat.