O.A Profile picture
Jun 23, 2018 5 tweets 1 min read Twitter logo Read on Twitter
"The single biggest danger in business and life, other than outright failure, is to be successful without being resolutely clear about why you are successful in the first place."

- Robert Burgelman
Dear Artiste,

Now that the HITS have finally come and the flood gates of paid performance gigs have been flung open, do not forget what got you here in the first place, or you'll soon be back where you were.
You must be intentional about your journey and make time for introspection, discovery, improvement, replenishment and conscious brand building, in the midst of the frenzy. Of course, this is easier said than done, but failure to do this may prove fatal.
Gigs take a lot out of an artiste so one needs to give their creative business machinery ample time to recalibrate for optimum performance.
If conscious effort doesn't go into building your product and brand while stacking up the show money, soon the bookings will start to dry up, and confusion will set in, don't fall victim.

Shows seldom beget shows.


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More from @AgwuObinna_

Jun 16, 2018
"Dre's departure wasn't a loss. If you've got a multimillion dollar company and you own 100% and don't have a partner, then you don't have to give him nothing but his walking papers. That's great."

- Suge Knight

These two things will ruin you - whether you're a label boss, an artiste or just another business person - if you don't handle them with care.

Understand that success is just another rung on the ladder to Greatness; Greatness is the goal. Don't settle. Today's success has no bearing on tomorrow's success, it may be and often is the cause of tomorrow's failure. Success is a serpent, Pride its venom.
Stay woke!
Read 6 tweets

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