Paul O'Brien Profile picture
Jul 3, 2018 4 tweets 1 min read Twitter logo Read on Twitter
/1 Reddit thread sparked a thought re #startups. You do know that most generic CPG products are made by major brands, yes? Why? Because the purpose of a company is to serve demand, not just sell a product. reddit.com/r/YouShouldKno…
/2 If you're trying to sell your brand, your way, you're doing it wrong. Your goal is to create customers for your market and if that means doing that with different brands, do it.
/3 Look at how successful tech oriented companies offer their product in different ways. Don't sell your product; provide the products the market wants.
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