Ask yourself:
1. What’s the most profitable thing we do?
1. What’s the most profitable thing we do?
2. What can we give customers that want that thing that our competitors can’t?
3. What are the needs of those customers?
What are they trying to achieve/solve/improve?
What tasks do they want to accomplish?
What are they trying to achieve/solve/improve?
What tasks do they want to accomplish?
4. Who do we enjoy working with?
What values/beliefs do they have?
What values/beliefs do they have?
5. What’s their financial status?
Can this be identified by things like where they live, what car they drive, or what they spend their money on?
Can this be identified by things like where they live, what car they drive, or what they spend their money on?
Knowing your ideal customer ( #KYC ) sets the scene for all your marketing - your positioning, branding, printed collateral, website and digital marketing campaigns.
Without knowing who you want to serve, how are you going to know the problem to solve
Without knowing who you want to serve, how are you going to know the problem to solve
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