#CILIPConf18 keynote: Helen Dodd on GDPR.
Head of data governance for Cancer research UK. 50mill supporters!! So lots of data, lots of PERSONAL data. Moved into an opt-in model.
Data and personal info is a currency. Means it's possible to build profiles of supporters and reach them.
But privacy has moved from a dirty word to a real right. Charities including CRUK got fined for their practices.
Organisations are not always tightly structured - CRUK is fluid and fast moving. But GDPR has been a plus, providing a foundation for more innovative positive work.
Although GDPR is new, the skills needed to plan a good response and strategy are not new, and certainly covered by info pros.
Cancer Research UK have resourced this really well because it's really important. But also a cultural change to sort accountability, what to do if stuff goes wrong, what data they use and now they use it.
Created a best practice plan. But still evolving - a year to do this isn't very long even with resources and good buy-in. Currently still implementing.
Want privacy to sit at the heart of any innovations. Made sure all the bits of the strategy had high up sponsors.
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