Tom Barton Profile picture
Jul 26, 2018 9 tweets 7 min read Twitter logo Read on Twitter
I'm doing some number crunching on the #AgreegateIQ #Facebook dataset given to @CommonsCMS. More to follow, but for starters ... THIS was the most-seen advert
@CommonsCMS According to the @CommonsCMS dataset it appeared on the @BrexitCentral Facebook page and was seen between 5,000,000 and 9,999,999 times.
@CommonsCMS @BrexitCentral It appeared alongside the text: "Being under EU rule is severely restricting our ability to grow and reach our full potential as a great nation. It is time we take a stand for Britain...
@CommonsCMS @BrexitCentral ...Let's vote to leave the EU on 23 June so we can have a clear and prosperous future! BeLeave in Britain! BeLeave"
@CommonsCMS @BrexitCentral Here are some interesting facts and figures I've pulled out from the #AggregateIQ dataset released by #Facebook to @CommonsCMS
@CommonsCMS @BrexitCentral The DUP used #AggregateIQ to post 40 adverts during #EURef.

24 of these, seen between two million and four millions times, were only "delivered" to people OUTSIDE Northern Ireland
@CommonsCMS @BrexitCentral According to Facebook this advert was seen by at least 1 million people.

87% of them were in England
7% were in Scotland
5% were in Wales
0% were in Northern Ireland
And here's the @BBCNews write-up of the story by @BrianWheeler01 with contributions from yours truly…
For anyone interested, here's a deeper dive into the demographic data:

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