Matthew Elliott Profile picture
Jul 26, 2018 7 tweets 4 min read Read on X
Story re Vote Leave/BeLeave ads is wrong. The ads were never requested by VL/BL & never ran. That's why they're in the 0-999 impressions box. Actual number was zero. Both Facebook (link, p3) and AIQ (attached) said this to the DCMS select committee in May
parliament.uk/documents/comm…
Incidentally, I've been told that the DCMS select committee refused to publish AIQ's letter, so it's yet another example of a group of people conducting an "impartial investigation" but only listening to one side of the story... #DueProcess
Also, I wonder when Damian Collins is going to ask his wife, Sarah Richardson (2nd from the left), to give evidence to his Committee? She worked for ConservativesIN, so might know about the 7:30am phone calls which StrongerIN had to coordinate and agree lines to take
A few other points worth making. Some have suggested that Vote Leave ads weren’t attributed. Seen in context in a Facebook post, it was always clear they were from VL. FB ads shows the name and logo of the advertiser, for example...
Also, the BBC article on this says that "Some of [the FB ads] were micro-targeted, with 252 of them seen fewer than 1,000 times." The ads with 0-999 impressions never ran. They were seen by zero people. They were not micro-targeted
bbc.co.uk/news/uk-politi…
Finally, @BrexitCentral launched after the referendum, September 2016. It is completely wrong to suggest that it operated before 23rd June 2016
Looking forward to @ElectoralCommUK investigation into the Remain campaign. StrongerIN promoted the ads of other Remain permitted participants. Interesting @DamianCollins /DCMS select committee didn’t ask FB for Remain ads, nor the Government-funded ads brexitcentral.com/priti-patel-do…

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More from @matthew_elliott

Jul 29, 2018
Very sensible article today by former Remain supporter @GregHands, who says he is “concerned at the continued attempts to refight the referendum and put the Leave campaigns in the dock” & says “we should all unite around getting the best deal for Britain” telegraph.co.uk/politics/2018/…
This is a welcome contrast to the DCMS ctte’s report which says “the precise nature of the co-ordination between the different organisations and campaigns should be investigated further". This selectively ignores FB’s and ICO’s evidence (unless they wish to investigate Remain)
Damian Collins suggests that “BeLeave used datasets covering the same audiences", but misrepresents the fact that this was a one-off mistake, despite having evidence from both FB and AIQ (mysteriously absent from the report) illustrating this
Read 5 tweets

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