Ciara’s new song #LevelUp is a great case study.
-A catchy song
-Recruit the most talented choreographer & collab with them (highlight their work & make them a protagonist)
-Give it a viral element: #LevelUpChallenge

More 👇
-Make it motivational (she made a video saying how she plans to level up & encouraged other to do the same)
-Got her famous friends to make videos saying how they’ll level up
-Including the community: featuring people on her social media (choreographer doing the same)
She’s talented. She can dance. She’s pretty. She’s the whole package... but that’s not enough.

She still need ALL this marketing & strategy to have one of her first HUGE songs in a long time.

Good. For. Her. 👏

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More from @itsaTravelOD

Jul 13, 2018
You don’t have to be the best… you have to be THE package.

Examples:
Am I the best video editor? No. But I can tell a damn good story on video.

I’m comfortable on camera, so I do less blogs and more vlogs.

[THREAD 👇]
Do I take the best photos?

No, but I hire good photographers, and make sure every caption on my Instagram is worth reading.
I have a travel brand, but are there people who also travel & maybe are more adventurous than me?

You betcha’, cuz here I am posing in a cenote with a lifesaver ‘cuz ya girl can’t even swim well. 😂
Read 5 tweets
Jul 5, 2018
You don't quit your job & live the dream life.

You don't watch one video on “how to be a digital nomad” & miraculously start killin’ it the next week.

That's not how it works.
THREAD👇
I'm all about motivating you, but I can't fool you, fam.

Being location independent is cool AF.

Making my own schedule is my favorite.

But, you can be a full-time traveler and still not be happy with your life.
Or... you might be the kind of person who misses their family and the food back home.

You might get lonely.

It doesn’t work for everyone.
Read 6 tweets
Jan 5, 2018
I have been a full-time traveler for 2.5 years.

That means lots of remote jobs to keep the travels going. Might give you some gig ideas. Thread alert. 👇
Oh, and a few things have changed since posted this thread.

Have been making more passive income now, too!

With my book (a guide on how to start vlogging), sold on Amazon:

amzn.to/2IgkdMJ
Also got started in the affiliate marketing world (slowly but surely).

By recommending some of my favorite products that I use to vlog:

Like...

My microphone
amzn.to/2GTJtvR

My Camera Bag
amzn.to/2v6Hq23
Read 5 tweets

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