Thread by @choo_ek

Tweets are so ephemeral it's hard to feel that it makes real impact. Once in a while, you feel that you have entered people’s brainspace in a meaningful way. More commonly, it’s more about steadily contributing drops to the ocean of conversation on a topic. A4/#behavioralmedchat

https://twitter.com/DrSherryPagoto/status/1025065666062282754

I have this thing about authenticity. You can kind of tell when people are going for attention and RTs and follows. There are a million people trying to get hits. There is only one voice that is yours. A4/ #behavioralmedchat

So I think posting what you know, what you are passionate about, in a way that is true to your own inner voice, is the way to go. The impact follows naturally from there. A4/ #behavioralmedchat

The best is when social media opens a door to other avenues for impact. For example, when I get asked to make a comment or write something or give a talk based on what I posted, it gives me an opportunity to reach people in a more meaningful way. A4/ #behavioralmedchat