Thread by @VumaReputation

Our much-anticipated #INBREC Africa Chapter Meeting: South Africa is finally here. This morning, we - alongside @Airports_ZA - are excited to be hosting valued corporate SA executives from the communication sector #ReputationManagement #TrueReputation #AfricansWorkingForAfrica

The Acting Chief Financial Officer of @Airports_ZA, Dirk Kunz is our first speaker this morning, and he is taking us through the hard work they are putting in to ensure they uplift airport experiences throughout the continent #INBREC #AfricansWorkingForAfrica #TrueReputation

DID YOU KNOW: @Airports_ZA is celebrating 25 years of operations this year? Hearty congratulations for your tremendous success! #INBREC #AfricansWorkingForAfrica #TrueReputation

Co-Founder & Co-Chairman of #INBREC Dr Markus Renner is on stage to share the very interesting history and overview of INBREC. #AfricansWorkingForAfrica #TrueReputation

#INBREC is about sharing experience and expertise among peers. The mission is to align #brand & #reputation with business strategy - contributing to overall business success of corporations. Find out more here: bit.ly/2DE66Dm #AfricansWorkingForAfrica #TrueReputation

Up next is Head of @caxmag Digital Chris Louw and Executive Director of @SAEditorsForum @CitizenMediaNow who will be taking us through the critical importance of corporate support for the media - fighting fake news and ensuring quality journalism #INBREC #TrueReputation

@SAEditorsForum is a non-profit organisation whose members are editors, senior journalists and journalism trainers from all areas of the South African media #INBREC #TrueReputation #AfricansWorkingForAfrica

@SAEditorsForum is committed to championing South Africa’s hard-won freedom of expression and promoting quality, ethics and diversity in the South African media #INBREC #TrueReputation #AfricansWorkingForAfrica

@CitizenMediaNow: “Corporate SA spends less than 1% on media freedom projects." @SAEditorsForum #INBREC #TrueReputation #AfricansWorkingForAfrica

@CitizenMediaNow continues to share some of the amazing projects that @SAEditorsForum will be launching in the next few months in an effort to promote excellence in journalism #INBREC #TrueReputation #AfricansWorkingForAfrica

Chris Louw defines #fakenews as a "deliberate creation and dissemination of misinformation with the intent to mislead." He adds that #fakenews is not new. #INBREC #TrueReputation #AfricansWorkingForAfrica

Chris Louw: "#Fakenews is produced to make money." He asserts that this is mainly due to the clicks vs quality model of the digital realm. #INBREC #TrueReputation

Chris Louw: "The real concern lies in the funding that goes into #fakenews by businesses - making #fakenews a sustainable business model." #INBREC #TrueReputation

Chris explains that in order for us to recreate and maintain a critical and discerning society, we all need to work together - corporates and the media. #INBREC #FakeNews #TrueReputation #AfricansWorkingForAfrica

Chris: "What can we do to fight #fakenews? Don't share it, call it out and report it." #INBREC #TrueReputation #AfricansWorkingForAfrica

Chris ends his presentation with a profound call: "It's time to take the power back!" #INBREC #TrueReputation #AfricansWorkingForAfrica

And now for some lunch before we continue with our profoundly insightful #INBREC meeting.

#INBREC meeting is back on. Tobias Bielenstein, Co-Founder and Vice President of INBREC, has taken to the stage to present Social Values, Political Positions, and CSR - New Challenges for Corporate Brands. #TrueReputation #AfricansWorkingForAfrica

Tobias suggests that over and above standard definitions of #CSR, there is an alternative concept which "puts emphasis on the reach and scope of CSR activities respective of the scope of their responsibility". #INBREC #TrueReputation

Tobias: "#Brand and #Reputation are two sides of one coin." The brand is how an organisation strives to be seen in the eyes of their stakeholders, whereas the reputation is how they are actually perceived by their stakeholders. #INBREC #TrueReputation #ReputationManagement

Tobias asserts that #CSR and #ReputationManagement share the same "toolbox" needed for successful activist branding #INBREC #TrueReputation.

Tobias leaves us with a powerful thought: "Analysing the brand through the 'activist perspective' is an opportunity to reveal necessary updates to the #brand definition." #INBREC #TrueReputation #ReputationManagement.

Following a percipient presentation by Tobias Bielenstein, Head of Africa Media Relations at @StandardBankZA, @KatieJay_ takes to the stage to share her insights on managing #reputation across geographies. #INBREC #TrueReputation #ReputationManagement

Dr Markus Renner is back on stage to share valuable expertise on the business impact of #CustomerCentricity. He will be doing this by sharing insights from a recent customised empirical study. #INBREC #TrueReputation #ReputationManagement

Thank you to our valued members who attended our insightful #INBREC meeting today. This powerful platform continues to enable us to remain ahead of the knowledge & innovation curve, ensuring that we can identify the trends driving #reputationmanagement in Africa & globally.

A special thank you as well to our hosting partner @Airports_ZA. Our #INBREC meeting has been nothing short of amazing! We look very forward to our next informative session. #TrueReputation #ReputationManagement #AfricansWorkingForAfrica