Thread: So, about those blue images. We partnered with @2018ACASignup to try to help offset #ACASabotage around enrollment. Kinda impressed with how the whole thing worked. Here are some numbers:
6 national campaigns
29 state campaigns
21,853,777 reached on social media /1
6 national campaigns
29 state campaigns
21,853,777 reached on social media /1
Based on estimates of sharing, 5-10x as many people saw the images and messages via retweets and shares, bringing the potential audience on social media to somewehere between 100 million and 200 million pairs of eyeballs had a chance to see our messages. /2
That is not counting the flyers, both national and state-specific in English and Spanish that were posted by enterprising activists across the country, left in libraries, clinics, offices, grocery stores and more. Or the card tables set up at meetings and fairs. /3
So, all in all, I would have to say that the old adage is true. A small group of very dedicated and obsessed people really can achieve the amazing. Thank you to everyone who shared, supported, retweeted, passed out flyers, enrolled people & more. /4
As the numbers come in, in a year where the #OpenEnrollment period was slashed in half, advertising was mostly eliminated, funding for navigators gutter, we are seeing some states actually have higher enrollment numbers than ever before. That. Is. Amazing. Thank you. END
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