It is not simply about "advertising'
It is about conspiracy.
It is about entrapment.
It is about obscuring the crimes of the most powerful.
It is about oligarchy.
It is about killing opposition if necessary.
It is about stochastic terrorism. #CambridgeAnalyticaUSA
It is about weaponizing misogyny and extending it's reach.
It is about activating violent white supremacists.
It is about destroying the ability of coming together in a discussion of issues that matter to us.
It is about destroying opposition leaders at all levels.
It is about criminal networks bound to states doing the "wet work"...assassination.
It is about endangering real people in pizza shops, schools, malls and movie houses.
It is about ensuring that you cannot stop the extraction of natural resources.
It is about ensuring oil profits
It is about oligarchs globally consolidating power.
It is about defanging ANY ability of civic organizations to stop them.
It is about robbing our social safety nets and turning grandmothers out.
It is about dumbing down the population.
It is not just about "advertizing."
It is not simply about being nicer to broken boys and men.
It is not simply being a better media "consumer" - This isn't YOUR FAULT.
It is about making sure the least stable among us have the most guns possible.
It is about gathering violent men in the woods ready to "defend the King"