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DEAR BRANDS CREATING #PRIDE2018 "CONTENT," The following are empty and/or ineffective ways to engage w/ the queer community:
1. disembodied hand-holding
2. vague messaging around "love wins"
3. limited-edition rainbow products
4. slapping a rainbow on an ad & calling it a day
1. disembodied hand-holding
2. vague messaging around "love wins"
3. limited-edition rainbow products
4. slapping a rainbow on an ad & calling it a day
5. for-profit ventures with no queer nonprofit partner
6. messaging equating your products to our orientations/genders
7. straight people developing your campaigns
8. underpaying queer artists to develop campaigns
9. capitalizing on queer art while also taking credit for it
6. messaging equating your products to our orientations/genders
7. straight people developing your campaigns
8. underpaying queer artists to develop campaigns
9. capitalizing on queer art while also taking credit for it
10. literally anything here
11. or here, for good measure
DEAR BRANDS CREATING #PRIDE2018 "CONTENT"
1. donate 100% (💯) of profit to a queer org
2. hire several (not just one) queer to develop the campaign
3. educate, activate, tell a fucking story
4. advocate for queers 12 months of the year
5. omit yr logo
[no examples to provide]
1. donate 100% (💯) of profit to a queer org
2. hire several (not just one) queer to develop the campaign
3. educate, activate, tell a fucking story
4. advocate for queers 12 months of the year
5. omit yr logo
[no examples to provide]
6. also hire me to consult on the campaign to make sure it doesn’t suck lmao i’m not joking
7. it must be intersectional, you dummies.
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