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2/ How do you change the mindset of challenger brands always thinking about their competitors? #DENStartupWeek
A challenger brands’ competitors will often copy your strategy, but you shouldn’t waver. Be flattered. Don’t get demoralized, says a #DENStartupWeek panelist
Don’t change your business model to satisfy a unique need or small set of customers.

Understand why you’re special and put it into action.
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