Discover and read the best of Twitter Threads about #Psychographics
Most recents (1)
Remember this from January?
The Data That Turned the World Upside Down
#psychometrics #OCEAN #Psychographics motherboard.vice.com/en_us/article/…
The Data That Turned the World Upside Down
#psychometrics #OCEAN #Psychographics motherboard.vice.com/en_us/article/…
The "Big Five" (OCEAN) has become the standard technique of psychometrics. But for a long time, the problem was data collection, because it involved filling out a complicated, highly personal questionnaire. Then came the Internet. And Facebook. And Kosinski 
Kosinski and his team could now ascribe Big Five values based on how many profile pictures/contacts a person has on Fb, but we also reveal something about ourselves even offline.
Phone motion sensors reveals how quickly we move/how far we travel (emotional instability)
Phone motion sensors reveals how quickly we move/how far we travel (emotional instability)
