Alex Heath Profile picture
Jun 4, 2018 6 tweets 2 min read Read on X
Apple’s Safari browser will now block the technology that companies like Google and Facebook use to track you across the web. Facebook was shown onstage as the example of what could be blocked, which is the third time Apple has shown ways to limit FB during this keynote. #WWDC18
In terms of big tech public rivalries, it’s increasingly looking like Apple vs. Facebook is the new Apple vs. Microsoft. Although the issues at hand are obviously very different.
For those who haven’t been following, what Apple announced today is Safari essentially blocking the ability for FB to create “dark profiles” of people based on their web history, which is what Zuck was grilled about in DC. Also affects actual FB accounts
Safari blocking web trackers used by Facebook and Google is the perfect example of why Apple is the wealthiest company in the world. And why software companies like FB are building more of their own hardware.

When you own the underlying platforms, you have all the leverage.
To be clear, I’m not saying Apple is totally in the right. They stand a lot to gain by using Facebook’s recent scandals as a foil to make themselves look good and push a marketing point: privacy. It’s just interesting to watch how this is turning into a bigger rivalry.
Facebook’s chief security officer wading into the discussion today re: Apple’s new stance on blocking 3rd party web trackers used by Facebook

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Alex Heath

Alex Heath Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @alexeheath

Mar 12, 2018
Hello, I’m at SXSW and Apple’s Eddy Cue is about to speak. Expecting him to (hopefully) talk about their growing content ambitions/why they are buying shows left and right. Will tweet highlights. #SXSW18
Cue starting by saying that Apple has acquired Texture, an iOS app that aggregates magazines. Assume this is to bolster Apple News from a layout perspective.
“Generally, the history of Apple, we haven’t made huge acquisitions.” - Eddy Cue when asked if Apple will buy Netflix or Disney. Talking about the trend of cord-cutting and on-demand video. “We think there’s a real change coming in the marketplace” as to where people get content.
Read 11 tweets
Mar 2, 2018
Fairly significant #SNAP scoop coming up on Cheddar.com… will be on air to break it live at the top of the 9am hour #CheddarLIVE #CheddarScoops
Snap has downplayed the future of Spectacles on recent earning calls, but sources tell me that not one, but TWO new versions are currently in the works. V2 slated to ship by the fall. Full scoop here: cheddar.com/videos/exclusi… #CheddarScoops
V2 of Spectacles, which is currently being manufactured, will look like V1 but come in different colors and have performance improvements. Thinks get interesting with V3…
Read 10 tweets
Sep 22, 2017
News: FB has altogether dropped its planned reclassification of shares altogether
This is huge. Means Zuck will likely have to find another way to sell his shares to fund his philanthropy businessinsider.com/facebook-settl…
Here’s Zuck explaining move to drop restructuring. facebook.com/zuck/posts/101…
Read 8 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(