We were looking for a way to do something different than our competitors who were focused on SEO. We decided to tackle sending people rental listings in slack. @davemastersnyc#agileux
We discovered it was too hard to install apps on slack, so we decided to keep the thread of the idea but pivot to FB messenger. @davemastersnyc#AgileUX
We learned that apps ramp up slow but they contributed to a top line organic audience AND repeating visitors to hit our goals! @davemastersnyc#AgileUX
Innovation isn’t really a top down or bottoms up debate, it’s about closeness to users.
The closer you are to learn about your customers and take action, the more you can innovate.
So here’s an observation and question for the #scrum community.
One of the biggest issues I’ve seen with teams new to scrum is backlog refinement. Most people do it wrong and it has huge implications on #prodmgmt. /1
I have seen hundreds of teams treat backlog refinement as a two hour meeting where they rewrite user stories and estimate them.
While both of those are good things to do, they usually only do these two activities, instead of creating shared understanding about the work. /2
Teams don’t spend this time story mapping, discussing in detail, or contextualizing the end state of the product together.
Actually teams new to scrum usually don’t do any of those things. /3
Whenever I coach someone or start consulting with a company, I start off with an assessment where I try to learn about the individual products and how they are run. /2
During these sessions I usually ask about how people think of strategy, do prioritization, structure their teams, and communicate. Lots of other stuff too. /3