1. Curate the initial community with the right audience 2. They, in turn, create the right feedback loop 3. Don't ignore the designing of the community
5: Create/acquire the newer products.
6: Continue growth momentum by putting those new products through the distribution pipes already created.
7: Grow to monstrous size.
If your someone else is building the distribution network with awesome #CustomerExperience in your space then be very scared - Ask the Hollywood studios about Netflix and Amazon Prime
2/ At $150bn valuation @AntFinancial Services Group, which was spun out from #Alibaba in 2014, and one which owns China’s biggest payments app, #Alipay, is the biggest #unicorn in the world.
3/ Drivers of Ant Financial's $150bn valuation:
1: Size of #mobilepayments market in #China : ($13 trillion - 61.8% transactions globally)
2: Growth
3: 700 MM smartphone users
4: 76% of of those made a mobile PoS purchase in 2017
5: Penetration: street vendors accept m-payments