Wow. Traffic on @Nike after they announced that @Kaepernick7 will be the face of the anniversary #JustDoIt campaign.
If they were aiming for attention, it worked.
If they were aiming for attention, it worked.
Average of 1.4 tweets per user.
66.2% retweets.
Consistent with organic traffic flows, not substantially gamed traffic.
66.2% retweets.
Consistent with organic traffic flows, not substantially gamed traffic.
Top hashtags #Nike and #JustDoIt. In third place, but some way behind, #BoycottNike.
Boycott calls are part of the arsenal. Cf. NFL, Keurig, etc.
#maga just edges #colinkeapernick. 1.3% of uses vs 1.2%.
Boycott calls are part of the arsenal. Cf. NFL, Keurig, etc.
#maga just edges #colinkeapernick. 1.3% of uses vs 1.2%.
This exchange summarises the divide pretty neatly: threats to Nike's business (and socks) vs mockery of the threats.
Note the retweet numbers.
Threat: 7k.
Response: 18k.
Would be fascinating to see Nike's cost-benefit analysis on this one.
Note the retweet numbers.
Threat: 7k.
Response: 18k.
Would be fascinating to see Nike's cost-benefit analysis on this one.
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