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Reasons to be cheerful! Just some of the changes we've seen since we started up in 2012 (thread).
'Boys' & 'Girls' signs have been virtually eliminated from UK toy shelves lettoysbetoys.org.uk/girls-and-boys… 
There's been a 70% drop in online boy/girl toy labels since 2012 lettoysbetoys.org.uk/girls-and-boys…
We're starting to see the return of boys & girls playing together in ads and there have been positive moves by the Advertising Standards Agency lettoysbetoys.org.uk/tougher-guidel… 
11 UK publishers have ditched 'boy/girl' labels from activity books and story collections lettoysbetoys.org.uk/letbooksbebook… 
We've seen an increased support for challenging stereotypes. Since we started in 2012 we have won the BRIO Prize, the Care2 Impact Prize, the Change Opinion award and the Progressive Preschool Marketing Award.
56 stores across the UK currently have our Toymark award, celebrating best practice in retail lettoysbetoys.org.uk/toymark/ 
We've been discussed in Parliament and have a number of MPs across parties who support our work 
Let Toys Be Toys resources are now available to support education settings from Early Years to secondary schools, with government starting to make positive changes including compulsory SRE lettoysbetoys.org.uk/schools 
Gender stereotypes in children's clothing are being challenged by successful campaigns from @letclothesbe and others lettoysbetoys.org.uk/john-lewis-boy…
Prominent figures have come out in support of challenging gender stereotypes lettoysbetoys.org.uk/campaign-suppo… 
Gender stereotypes in childhood is now being talked about far more - with a positive reaction to #NoMoreBoysAndGirls a BBC documentary exploring why this is important and the re-publication of the fantastic Gender Agenda book from @GenderDiary 
And there's more to come! Next year we hope to work with retailers and manufacturers focusing on inclusion in catalogues & other marketing materials. We'll also be looking at how inclusive our schools really are, including the role that teacher training plays. Roll on 2018!
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