Mike Koolidge Profile picture
Apr 11, 2018 10 tweets 3 min read Twitter logo Read on Twitter
Here's the #Facebook "scandal" in a nutshell:
(1/10) In 2004 Mark #Zuckerberg creates essentially the biggest single advertising platform of all time.
(2/10) Facebook's genius is that instead of advertising that's coupled with original content (TV, radio, print, other websites) the "original content" of FB is the audience itself, as they "connect" with each other.
(3/10) Like any & every business, ever, at some point FB needs to find a way to get people to voluntarily give them lots of money. Who though? Well, companies/entities that want to influence groups of people to do things (duh).
(4/10) In order to target advertising effectively, FB collects data on its individual users (also, duh).
(5/10) These entities come to FB and BUY for its assistance in reaching their target audience. Some of those entities are products ("I see you like trucks. Buy an F150!") Some of these entities are candidates for political office ("I see you like Noam Chomsky. Vote for Bernie!")
(6/10) When the media/big city/elite establishment-types are happy with the results of the big elections (2008, 2012), there's no scandal. It's just business/political acumen. "Hey, Politics ain't bean bag." - D. Axelrod
(7/10) When media/big city/elite establishment-types are NOT happy with the results of an election (2016): "THIS IS A SCANDAL! HOW DID THIS HAPPEN??"
(8/10) Bottom line, the services/data that FB sold to Cambridge Analytics (which for argument's sake we'll say helped the Trump campaign) before the '16 election is no different than what the Obama campaign did DIRECTLY with Facebook in '08 and '12. Neither are "scandals.
(9/10) Both situations are akin to a TV or radio ratings company (Nielson or Arbitron selling data to a business (Pepsi, Ford) OR political candidate (Trump, Hillary) to helps them decide which radio/TV programs with original content (Roseanne, Will & Grace) to buy ads on.
(10/10) Facebook's genius, again, is that it's a gargantuan amalgam of a ratings company (all its data) AND original programing (people connecting). Monopoly? Maybe. But none of this #CambridgeAnalytics stuff is any way a "scandal" and it should stop being reported that way. #end

• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Mike Koolidge

Mike Koolidge Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!


0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy


3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us on Twitter!