Andreas Kirsch Profile picture
🧑‍🎓 DPhil student @OATML_oxford w/ @yaringal, @AIMS_oxford @UniofOxford 👤 Fellow @nwspk Formerly: 🧙‍♂️ RE @DeepMind 📺 SWE @Google 🎓 @TU_Muenchen
May 29, 2018 8 tweets 4 min read…

BBC #newsHACK: Reaching Young Audiences

IE @BBC wants to figure out how to get young people addicted to checking the news (and maybe reinvent #clickbait?)
1/ "How can trusted news providers reach young audiences?

Participants will be asked to prototype a new format that addresses one or more news needs identified by our research."