Donald Sull Profile picture
Teach strategy @MITSloan | Co-founder CultureX | Director Culture 500 | Using NLP to measure and improve corporate culture | Diehard @OhioStateFB fan.
Jun 13, 2018 9 tweets 6 min read
1) Ambitious goals are a powerful way to drive innovation

@Google lists 10X thinking as first among their principles of innovation

"true innovation happens when you try to improve something by 10 times rather than by 10%" 2) Unfortunately Google's emphasis on ambitious goals is the exception not the norm

We've surveyed more than 500 mostly large, global companies and found that pursuing ambitious goals and innovation are the two traits least likely to lead to promotion