Just got off a group coaching call with new copywriting students

One Key Takeaway 🔥

Think about your "entry point offer"

This is your Core Offer

You LEAD with this offer

Don't say "I can do this and this and that and wash your car and walk your dog too"

-> GET FOCUSED <- What's your "hook?"

What's one result you can deliver?

You need to make the result you deliver easy to understand

Don't confuse your clients by telling them you do 15 different things

THREAD // Stick With What You Know

Had a conversation with a coaching client yesterday

He had a background in tech... but was trying to work with real estate clients... even though he doesn't understand the RE business anywhere as much as tech This is a common mistake freelancers make

You try to go too far out of your circle of competence right outside the bat

There are probably certain markets or niches you're drawn towards that are good, profitable niches to work in

Had a coaching call with a reader today

One of the key takeaways:

If you've NEVER made money online, learning Facebook ads, ClickFunnels, email marketing, affiliate marketing and copywriting - at the same time - is HARD

Simplify as much as possible Start with the fundamentals

- One target
- One offer
- One platform

Use as little tech as possible

Validate your offer

Sell it

THEN, maybe, add a second offer

But you gotta walk before you run

It's hard to monetize a blog if you focus entirely on blogging

Takes time

But... there IS a way you can monetize it quickly:

Offer a content creation service for businesses like e-com stores

Handle ALL their content creation, from strategy to metrics

BOOM ===> $$$ What does this look like?

Go to someone with an e-com store like @schm7dt @JohnnyNoblebody or @NickLowary

- Offer to do market research
- Offer a content strategy that generates leads
- Create blog posts, social media posts, lead magnets, etc
- Offer performance reports

Current view

A @NomadicHustler favorite Started reading Skin In The Game

So far, so good

Just got off a coaching call with a Freelance Copywriter

Many of you are getting in your own way

Coca-Cola doesn't 2nd guess themselves and neither should you

- - -

Here's an idea:

Post content on ONE platform every day for the next 30 days

See what happens Of course, you won't do this

You'll read my Facebook posts and my Twitter threads and emails

But you don't CREATE anything

You'd rather be invisible and lose thousands of dollars because you're scared

‼️A few tips from today's Reader Q&A

When it comes to cold emails:

Remember - this is a COLD email

The reader doesn't know you, so you need to get to the point quickly - Who are you and why should the reader care?

- Why are you contacting them?

- What are you offering?

- Why should they act now?

THREAD // Moving Abroad And "Geo-arbitrage"

I've had a recent shift in thinking..

A lot of people will tell you you should move to a big city like NYC, LA or London to put yourself in the best position to succeed

But I don't believe that anymore... The idea is that you'll meet all these super successful people who can help you advance your career and your business

But is that true?

Texting ==> FAST

Online dating == FAST

Uber ==> FAST

Smartphones ==> FAST

Meal delivery ==> FAST

- -

Building a business... SLOW

==> So learn to have patience We've been conditioned to get fast results

Especially the younger generation

But business is a long game...

Don't cry because you didn't get rich this summer

I've been working 7 days a week for over TWO YEARS

And that's not even a lot

THREAD // What Does It Mean to "Sell Money At a Discount?"

You may have heard this phrase before, especially when it comes to online courses

And you might find it a little confusing, so let me explain... Every purchase has a cost/price/fee associated with it

You spend your money on something and get something in return

Maybe that thing is food, clothes or gas for your car

Whatever it is, you've spent that money and now that money is gone

THREAD // How Do I Build Confidence If I'm Just Getting Started And Have No Clients, Case Studies, Testimonials or Results?

The same way you build confidence in other areas of life

By doing things REPEATEDLY and SUCCESSFULLY

This topic came up today in my coaching program... The problem is that you're worrying about a future that hasn't arrived yet

"I don't know what the 1st step should be once we start working together"

"I don't know if I can deliver results"

Well you're putting the cart before the horse...

How The Typical Freelancer Works

- Pitches clients
- Finds client
- Completes project
- Doesn’t pitch in meantime
- Cycle repeats

Your income is up and down because you don’t set yourself up for recurring revenue Both client and freelancer benefit from CONSISTENCY

You get consistent cash flow and the ability to understand and impact your client's business on a deeper level

Your client gets someone reliable who they can trust to deliver results

The 3 Biggest Online Mega-Markets

1. Health
2. Wealth
3. Relationships

Sub-markets and niches?

Almost unlimited 💪 HEALTH Sub-Markets 💪
- Diet
- Nutrition
- Strength training
- Weight loss

🤑 WEALTH Sub-markets 🤑
- Personal Finance
- Investing
- Real estate
- Sales
- Crypto

😍 RELATIONSHIP Sub-markets 😍
- Love
- Dating
- Marriage
- Parenting
- Divorce

And many many many more...

THREAD // Masculinity, Tribes and Success

I'm almost halfway through reading Becoming a Barbarian

Read The Warrior Ethos and The Way of Men first since they flow nicely together This is not a summary

Just some quotes and observations that have stood out so far

1) What does it mean to be masculine?

"Understanding masculinity means understanding that men can only reach their greatest potential through vital CONFLICT and COMPETITION with other men."

Business owners need to be problem-solvers

Every biz owner needs to think about the problems NOT being solved in their market

- What can you do BETTER? DIFFERENT?

- What's MISSING?

- What do people COMPLAIN about? Whenever people say, "I wish...." they're talking about a market OPPORTUNITY

"I wish cabs were cheaper and easier to use" ==> Uber

"I wish I didn't have to go all the way to the video store" => Netflix

"I wish it didn't take me so long to cook" ==> Blue Apron

10 Personal Branding (PB) Lessons

1. Authenticity is when who are in your personal life is aligned with how the public sees you

2. Better to be known as effective than likeable 3. Personal branding is not a business model

It’s a promotional tactic

4. You need to provide value / skills

Celebrities who are “famous for being famous” are basically personal brands without tangible value

Going to to riff off @thecadclub's latest email:

"if you have an online business or you're thinking of starting one, remember that it's okay to SELL because you're providing a solution for someone who needs a problem SOLVED now." A lot of people hate sales

A lot of aspiring freelancers and online business owners are uncomfortable with sales too

So you struggle

You have it wired into your head that sales is bad

"Aggressive"

"Sneaky"

So you struggle

Talent stacks create money stacks One of the biggest, recurring excuses (I mean... reasons) you aren't making money online is you have no skills

Well... get some!

A few years ago I had no online skills either

Then I learned some web design, content writing, SEO, copywriting...

You need to INVEST in yourself

If you want to learn Facebook ads to:

✅ Drive traffic to your online biz

✅ Create an additional income stream on top of your day job

✅ Build your own FB ads agency

Check out @RyanHolmerr's new course

Besides copywriting, FB ads is a superskill

bit.ly/2v7bZCv Paid traffic is one of the best skills you can have online

The ability to DRIVE traffic...

To move people through your funnel...

Is in HIGH demand

It's one of the best services you can offer, especially if you want to be able to charge $2,000 or more for monthly retainers

I'm going to put together some kind of Freelance Copywriter Quick Start Guide because a lot of you guys keep asking the same questions I'll do this tomorrow

Simple one-page Google Doc to get you guys up and running

==> 65 Ways to Dominate the 2nd Half of 2018 <==

I need to write Chapter 26 of my upcoming book for freelancers…

But I just realized it’s the 2nd half of 2018...

- Do you remember your New Year’s Resolutions?

- Do you remember how this was going to be “your year?” Do you remember all the things you were supposed to do?

All the money you were supposed to make?

All the places you were supposed to see?

Well...?

Some of you are on track and that’s great.

But some of you aren’t (or worse - you’re falling behind).