Many people have taken issue with @Nike's use of the phrase "sacrificing everything" with Colin Kaepernick's face, when others have made greater (or different) sacrifices for what they believe. I can understand that initial gut reaction.

But here's the thing: "Sacrificing everything" is a fairly common figure of speech and rarely means literally sacrificing everything. It's almost always used figuratively in some kind of context, signifying giving up something major in exchange for something more important.

People are cutting the #Nike swoosh off their clothing, burning their Nike gear, pledging to boycott the company, and otherwise throwing a hissy fit because this company gave a man they despise a job.

Let's go over how we got here: Kaepernick sat on the bench during the national anthem on August 26, 2016, because he saw the racial disparities in our legal and justice systems and felt that our country—the one our flag and anthem represent—was not living up to its ideals of “liberty and justice for all.”