1/ The human brain is an imperfect machine. There are some common illusions and cognitive traps that advertisers, marketers and propagandists (and occasionally speechwriters 😉) will use to persuade you of things.

Here are a few common ones👇 2/ SOCIAL PROOF: when you are presented with a "consensus" on an idea, you are more likely to believe that the idea. E.g. when a political party shares polls showing that they're in the lead 📊

en.wikipedia.org/wiki/Social_pr…

1/ Today #CETA comes into affect - let me just dispel a few myths before you hear them today 2/ #CETA does not mea lowering standards for consumers - all imports have to satisfy EU's famously high standards on food safety and GMOs