Tom Moylan Profile picture
Irishman in Brussels ☘️ Communication consultant πŸ“’ Researches, lectures on new media πŸ‘¨β€πŸŽ“ @VUBrussel @Brussels_School πŸ›οΈ
May 7, 2018 β€’ 8 tweets β€’ 5 min read
1/ The human brain is an imperfect machine. There are some common illusions and cognitive traps that advertisers, marketers and propagandists (and occasionally speechwriters πŸ˜‰) will use to persuade you of things.

Here are a few common onesπŸ‘‡ 2/ SOCIAL PROOF: when you are presented with a "consensus" on an idea, you are more likely to believe that the idea. E.g. when a political party shares polls showing that they're in the lead πŸ“Š…
Sep 21, 2017 β€’ 10 tweets β€’ 5 min read
1/ Today #CETA comes into affect - let me just dispel a few myths before you hear them today 2/ #CETA does not mea lowering standards for consumers - all imports have to satisfy EU's famously high standards on food safety and GMOs