This is a great question that I don't think there exists a great answer for. @BretWeinstein and @EricRWeinstein coined the term and it stuck (I think more than they intended)
Here's roughly where @BretWeinstein begins talking about what gets him to #GameB:
Jan 27, 2018 • 12 tweets • 2 min read
I love the freedom of not having to worry about the need for me to participate in a rat race of 9-5 anymore and I hope the same feeling for all of my peers and friends.
It’s as if you’ve been told you have to keep running on the hampster wheel all of your life to keep your lights on and to stay fed and then you realize you don’t need to do that. We can take our passions and our skills and our creativity and we can do all of these things