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"The death of cash is the result of a plan – to cede control of money away from the banks and even governments, and place it instead in the hands of the new players: tech companies."

-Done! The Secret Deals That Are Changing Our World by Jacques Peretti

#500DaysOfDemoDisaster
When we pay with cash, neural pathways light up like a Christmas tree. This is the flinch moment we experience when our hands are forced to part with money. In that instant, the brain is telling the hand not to let go.
An experiment was being carried out by a Serbian neuro-psychologist at MIT into what happens to the human brain when we pay in different ways.
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