Discover and read the best of Twitter Threads about #Adtech
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Today @Brave wrote to @IAB @IABTechLab to provide feedback on the OpenRTB 3.0 #adtech spec. It appears to severely infringe Article 5 of the #GDPR 1/ brave.com/iab-rtb-proble…
Our letter contains a summary of the various personal data that are broadcast in the OpenRTB system. Note that these data are very likely to include “special categories” of personal data, since they show what the person is watching and reading, can include brokers’ segment IDs 2/ 
Unless OpenRTB 3.0 is very radically altered, so that no personal data are contained in the bid request, it appears that it will severely infringe Article 5 of the #GDPR, and all that flows from Article 5’s principles. 3/
Facebook is confronting EU users a new “terms of service” dialogue that denies access until a user opt-ins to tracking for ad targeting, and various other data processing purposes...
These Terms refer to the “data policy” that says “we use the information we have about you – including information about your interests, actions and connections – to select and personalise ads, offers and other sponsored content that we show you.”
The data policy also says “We use the information [including] the websites you visit and ads you see … to help advertisers and other partners measure the effectiveness and distribution of their ads and services, and…” See facebook.com/about/privacy/…
Re Facebook-alytica-omni-shambles-gate...
Facebook left its API wide open, and had no control over personal data once those data left Facebook.
But there is a wider story coming: (thread...)
Facebook left its API wide open, and had no control over personal data once those data left Facebook.
But there is a wider story coming: (thread...)
Every single big website in the world is leaking data in a similar way, through "RTB bid requests" for online behavioural advertising #adtech. 2/12
Every time an ad loads on a website, the site sends the visitor's IP address (indicating physical location), the URL they are looking at, and details about their device, to hundreds -often thousands- of companies. Here is a graphic that shows the process. 3/12
Oh the geezers are hard at it grafting media, it's always great to have easy scapegoats "North Korean cyber gangs.." a.msn.com/01/en-ie/AAt9g…
2/"Mr Murphy’s firm was the first in the world to liaise with computer giant IBM over the use of the super-computer ‘Watson’ for real-time--
3/artificial intelligence-based defence against cyber criminals." Bear with me, I'm about to post a few more links in #THREAD #CyberSecurity
