Discover and read the best of Twitter Threads about #AdvertisingEffectiveness

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Could the Vote Leave overspend have swung the EU referendum?
- A thread combining #Brexit and #AdvertisingEffectiveness analysis – conducted in a personal capacity.

Here goes…
Thanks to the work of journalists like @carolecadwalla , the @CommonsCMS Fake News investigation and @ElectoralCommUK, we now have more insight into the advertising metrics from campaigns run on Facebook during the EU referendum on behalf of Vote Leave
The @ElectoralCommUK found that Vote Leave “worked to a common plan” with BeLeave and thus exceeded its statutory spending limit -…
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