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Richard Broughton Profile picture
Richard Broughton
@Richard_Ampere
Research Director @AmpereAnalysis - Media Research and Strategy. Views on politics my own!
Jay Jernigan Profile picture 1 subscribed
Sep 2, 2018 • 21 tweets • 6 min read
Thread: How are UK online news outlets covering #Brexit in 2018? More analysis, with more data and charts!

Part 5: **Balance in Brexit reporting**

Which outlets are more positive about #Brexit, and which are more negative? Running the numbers, it seems that the BBC's articles are most likely to skew positive about Brexit, while the Independent is the most negative.

In the middle, the Guardian and the Mail (the latter possibly due to MoS vs DM stances).
Aug 30, 2018 • 21 tweets • 7 min read
Thread: How are UK online news outlets covering #Brexit in 2018? More analysis, with more data and charts!

Part 4: **Is news outlets’ focus on abstract concepts a reason voter opinions are slow to shift?**

(AKA ‘Who cares about Brexit’s impact on the media industry anyway’) Usual caveats apply.

For previous pieces, see:
Aug 24, 2018 • 24 tweets • 11 min read
Thread: How are UK online news outlets covering #Brexit in 2018? An analysis, with data and charts!

Part 3: Who’s outperforming the Shadow Cabinet in terms of influencing the #Brexit debate?

Answer: A small handful of Conservative & Labour Backbench MPs...

Read more... For previous pieces (and methodology), see:

DExEU vs Shadow DExEU: and

Cabinet vs Shadow Cabinet:
Aug 23, 2018 • 19 tweets • 5 min read
Thread: How are UK online news outlets covering #Brexit in 2018? An analysis, with data and charts!

Part 2: **Cabinet vs Shadow Cabinet**

#Labour #Conservatives

Again, usual spiel on being conducted in personal capacity I’ll start off with saying that this really isn’t looking great for the Shadow Cabinet… So for the faint of heart or easily enraged, look away now. 1/
Aug 22, 2018 • 16 tweets • 5 min read
Thread: How are UK online news outlets covering #Brexit in 2018? An analysis, with data and charts!

Round 1: **DExEU vs Shadow DExEU**

Like the piece on referendum overspend, all conducted in a personal capacity. I mean, how else would I spend my weekends and evenings...

1/ This is intended to be the first of a selection of pieces of analysis quantifying different aspects of #Brexit coverage in UK news media, so I’ll be covering different angles in future threads.

See appendix for methodology. 2/
Aug 1, 2018 • 23 tweets • 5 min read
Could the Vote Leave overspend have swung the EU referendum?
- A thread combining #Brexit and #AdvertisingEffectiveness analysis – conducted in a personal capacity.

Here goes… Thanks to the work of journalists like @carolecadwalla , the @CommonsCMS Fake News investigation and @ElectoralCommUK, we now have more insight into the advertising metrics from campaigns run on Facebook during the EU referendum on behalf of Vote Leave