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@bradTTC @CityNews @TorontosMayor @JohnTory Great, thanks, Brad! I was unaware CEO Report was still being published, and, will publicize it to #TOpoli! CORRECTION: Mayor has withheld #SMARTtrack sky-high OpExp/ride from Council & delayed release of #SSE 30% CAPEX until after election.
@bradTTC @CityNews @TorontosMayor @JohnTory #TTC Sep.2018 CEO Report: ttc.ca/PDF/About_the_…: continued unprecedented -3.1% YTD ride decline—despite a growing economy & jobs in GTA. It is alarming that Metropass decline accelerated to 40% total rides, down 5pp from 45% in Jul.2018 CEO report & peak 52% (2014) #TOpoli 1/ 
@bradTTC @CityNews @TorontosMayor @JohnTory 2/ As a career consumer marketer & #TTC's ex-CMO, I'm alarmed by the lack of urgency in implementing its "Ridership Growth STRATEGY" and translating it into a detailed, multi-pronged, sophisticated 2018 "Ridership Growth 'Marketing' PLAN"—Metropass Mkt Res is 'underway'! #TOpoli
