Thread by @BobBrentTO

@bradTTC @CityNews @TorontosMayor @JohnTory Great, thanks, Brad! I was unaware CEO Report was still being published, and, will publicize it to #TOpoli! CORRECTION: Mayor has withheld #SMARTtrack sky-high OpExp/ride from Council & delayed release of #SSE 30% CAPEX until after election.

@bradTTC @CityNews @TorontosMayor @JohnTory #TTC Sep.2018 CEO Report: ttc.ca/PDF/About_the_…: continued unprecedented -3.1% YTD ride decline—despite a growing economy & jobs in GTA. It is alarming that Metropass decline accelerated to 40% total rides, down 5pp from 45% in Jul.2018 CEO report & peak 52% (2014) #TOpoli 1/

@bradTTC @CityNews @TorontosMayor @JohnTory 2/ As a career consumer marketer & #TTC's ex-CMO, I'm alarmed by the lack of urgency in implementing its "Ridership Growth STRATEGY" and translating it into a detailed, multi-pronged, sophisticated 2018 "Ridership Growth 'Marketing' PLAN"—Metropass Mkt Res is 'underway'! #TOpoli

@bradTTC @CityNews @TorontosMayor @JohnTory 3/ There isn't the balance sheet, marketing savvy to realize #TTC took its heaviest users—Metropass—for granted, failed to market to them, despite 4-yr decline, and, think a single-fare 2-hr transfer will stem (~75 trip/52x$) Metropass decline & return TTC to ride growth. #TOpoli

@bradTTC @CityNews @TorontosMayor @JohnTory 4/ I feel badly for #TTC CEO Rick Leary, who inherited 2018's balance sheet weakness from ex-CEO Andy Byford & ex-DepCEO Chris Upfold—who told Commission Mar, 2016 "It doesn't make sense to market Metropass at this time" Staff lack mktng know how to drive ride growth—like a CMO.

@bradTTC @CityNews @TorontosMayor @JohnTory 5/ I'm awaiting @BradTTC's response to this thread, but, in meantime I'll kick this thread over to #TTC Chair @JoshColle to get his input on its policy/transparency on providing its daily/weekly/period ride data to ALL Mayoral candidates, given its rides –3.1%YTD v AOB #TOpoli

@bradTTC @CityNews @TorontosMayor @JohnTory @JoshColle 6/ Mayor promises to build #SSE & @Jen_Keesmaat promises to scrap it and build LRT—it's in the public interest & fiduciary duty of #TTC Chair to release the 30% Design cost it has in hand, so voters can make an informed decision. #TOPoli

@bradTTC @CityNews @TorontosMayor @JohnTory @JoshColle @jen_keesmaat 7/ Also, I'd like to hear from #TTC Chair @JoshColle, ICD.D: since RGS: Ridership Growth Strategy's Jan.2018 approval, there is no detailed, multi-faceted, impactful Ridership Growth Marketing PLAN, so rides continue –3.1% YTD v. 2018 AOB—in a growing economy. Where is URGENCY?

@bradTTC @CityNews @TorontosMayor @JohnTory @JoshColle @jen_keesmaat 8/ Finally, will #TTC publicly release Sept.2018 CEO Report & Sept Rides by Oct.8, so that voters may judge Mayor on his actual track record, before spends $Bs: #Smarttrack, #SSE, #DTRL w/o knowing their 30% Design CAPEX, rides, rev or OpExp/$ubs? #TOpoli @ThreadReaderApp unroll