Bob Brent Profile picture
Sep 26, 2018 9 tweets 17 min read Twitter logo Read on Twitter
@bradTTC @CityNews @TorontosMayor @JohnTory Great, thanks, Brad! I was unaware CEO Report was still being published, and, will publicize it to #TOpoli! CORRECTION: Mayor has withheld #SMARTtrack sky-high OpExp/ride from Council & delayed release of #SSE 30% CAPEX until after election.
@bradTTC @CityNews @TorontosMayor @JohnTory #TTC Sep.2018 CEO Report:…: continued unprecedented -3.1% YTD ride decline—despite a growing economy & jobs in GTA. It is alarming that Metropass decline accelerated to 40% total rides, down 5pp from 45% in Jul.2018 CEO report & peak 52% (2014) #TOpoli 1/
@bradTTC @CityNews @TorontosMayor @JohnTory 2/ As a career consumer marketer & #TTC's ex-CMO, I'm alarmed by the lack of urgency in implementing its "Ridership Growth STRATEGY" and translating it into a detailed, multi-pronged, sophisticated 2018 "Ridership Growth 'Marketing' PLAN"—Metropass Mkt Res is 'underway'! #TOpoli
@bradTTC @CityNews @TorontosMayor @JohnTory 3/ There isn't the balance sheet, marketing savvy to realize #TTC took its heaviest users—Metropass—for granted, failed to market to them, despite 4-yr decline, and, think a single-fare 2-hr transfer will stem (~75 trip/52x$) Metropass decline & return TTC to ride growth. #TOpoli
@bradTTC @CityNews @TorontosMayor @JohnTory 4/ I feel badly for #TTC CEO Rick Leary, who inherited 2018's balance sheet weakness from ex-CEO Andy Byford & ex-DepCEO Chris Upfold—who told Commission Mar, 2016 "It doesn't make sense to market Metropass at this time" Staff lack mktng know how to drive ride growth—like a CMO.
@bradTTC @CityNews @TorontosMayor @JohnTory 5/ I'm awaiting @BradTTC's response to this thread, but, in meantime I'll kick this thread over to #TTC Chair @JoshColle to get his input on its policy/transparency on providing its daily/weekly/period ride data to ALL Mayoral candidates, given its rides –3.1%YTD v AOB #TOpoli
@bradTTC @CityNews @TorontosMayor @JohnTory @JoshColle 6/ Mayor promises to build #SSE & @Jen_Keesmaat promises to scrap it and build LRT—it's in the public interest & fiduciary duty of #TTC Chair to release the 30% Design cost it has in hand, so voters can make an informed decision. #TOPoli
@bradTTC @CityNews @TorontosMayor @JohnTory @JoshColle @jen_keesmaat 7/ Also, I'd like to hear from #TTC Chair @JoshColle, ICD.D: since RGS: Ridership Growth Strategy's Jan.2018 approval, there is no detailed, multi-faceted, impactful Ridership Growth Marketing PLAN, so rides continue –3.1% YTD v. 2018 AOB—in a growing economy. Where is URGENCY?
@bradTTC @CityNews @TorontosMayor @JohnTory @JoshColle @jen_keesmaat 8/ Finally, will #TTC publicly release Sept.2018 CEO Report & Sept Rides by Oct.8, so that voters may judge Mayor on his actual track record, before spends $Bs: #Smarttrack, #SSE, #DTRL w/o knowing their 30% Design CAPEX, rides, rev or OpExp/$ubs? #TOpoli @ThreadReaderApp unroll

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More from @BobBrentTO

Sep 28, 2018
@JasonParis @frankscarpitti I agree w/ Markham's Mayor (both as former 26yr resident of York Region: Markham & Vaughan & #TTC CMO): The Yonge North extension should have been the first subway extension, not the #TYSSE, currently up & running w/ 1.2m rides/YEAR forecast—way, way less than subway capacity 1/
@JasonParis @frankscarpitti 2/ #TYSSE to FinMin Greg Sorbara's riding was approved by Premier Dalton McGuinty, as a thank you to Mr. Sorbara for his support winning Liberal leadership, election/re-election majorities & his family's deep involvement w/ @YorkUniversity (his brother was Chair). #TOpoli #ONpoli
@JasonParis @frankscarpitti @yorkuniversity 3/ I know from being #TTC ex-CMO and an engaged citizen, the TTC actively thwarted any YUS 🚇 extension to Toronto/YorkRegion Steeles boundary; or extending B/D 🚇 to Sherway Gardens even tho it's in Etobicoke. Its 2001 RTEP study #1 Priority—Sheppard 🚇 subway extension to STC.
Read 11 tweets
Aug 16, 2018
@keerthanarang @mbeckrubin @jen_keesmaat "Insufferable" is 20~ish hyper-partisan, political staffers weighing in on public transit issues…with little expert knowledge...on behalf of a Mayor whose #TTC track record is a new record: no-ride/rev growth in a growing economy! #BADtransitMayor…
@keerthanarang @mbeckrubin @jen_keesmaat "Only @JohnTory could" says a Staffer…
❌Brings people long as they're sycophants—not radicals
❌Hires an an angry, alcoholic, alt-right, divisive, white supremacist hate-speech-spewing, unhappy hater NicK as his campaign strategist… shaming his once proud name!
Read 4 tweets

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