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.@kfc just opened submissions for an utterly exploitative contest that encourages parents to sell their newborn baby’s identity to the company for life.
There’s advertising to children, and then there’s paying people to turn their child into the advertisement itself.
There’s advertising to children, and then there’s paying people to turn their child into the advertisement itself.
If a parent names their child “Harland” — after #KFC Founder Harland “Colonel” Sanders — and enters the contest, they can win $11,000 toward their child’s college education.
Only one child will win, leaving many others with KFC branded names for life and zero compensation.
Only one child will win, leaving many others with KFC branded names for life and zero compensation.
In exchange for the $11,000 prize, the winning child’s identity — including name, pictures, voice, likeness and biographical information — will be owned by #KFC for advertising purposes without additional compensation or notification.
