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1. Unless you're one of a handful of very high-profile authors, chances are you'll need to do at least some self-promotion. Not all authors are comfortable with the idea, but even those with designated publicists could often do with a little self-help. #TenWaysToBoostYourProfile
2. Social media isn't a marketing platform. People won't care about your book until you've made them care about YOU. So join the reading and writing community. Blog. Review. Interact. Talk about the issues that interest you. It all helps. #TenWaysToBoostYourProfile
