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Some thoughts (without having seen the details of anything beyond the linked article) about #DougFord 's Buck-A-Beer challenge. 1/
First off, all I know is what I've heard and read in articles like this one
theglobeandmail.com/canada/article…
First off, all I know is what I've heard and read in articles like this one
theglobeandmail.com/canada/article…
That being said, there are a whole lot of things going on here, and (almost) none of it is good.
1. Incentivising brewers to lower their prives to buck a beer is going to benefit only the larger breweries. Small brewers likely cannot afford to reduce costs to do so.
1. Incentivising brewers to lower their prives to buck a beer is going to benefit only the larger breweries. Small brewers likely cannot afford to reduce costs to do so.
2. How do I know this? Glad you asked. I worked for one of the first buck-a-beer brewers in the early 2000s as we launched it. We needed a massive volume increase to make it work. We got it, but largely because we got their first and there weren't a tonne of other players.
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