@Sysomos

Discover and read the best of Twitter Threads about #justburnit

Most recents (1)

Comparison of tweets over the past 24 hours, per @Sysomos:

#JustDoIt: 503,112
#JustBurnIt: 6,016

Comparison of impact (numbers change as traffic flows):

#JustDoIt: 976.6 million impressions
#JustBurnIt: 50.6 million impressions

#BoycottNike performed a lot better.

125,678 mentions, 522 million impressions.

About one quarter of the mentions on #JustDoIt, and half the reach.