Discover and read the best of Twitter Threads about #justdoit

Most recents (13)

I thought 👇🏽was a bot becuz who would be so offended by .@Kaepernick7 .@nike campaign? #justdoit as if they care; they don't We're the 68% We believe in 🇺🇸 ⚖ & facts: per @fbi statistics its about the same 44% white 43% black felons murdered officers #FactsMatter
ALSO she threw that black on black argument out so I compared that with white on white crime 90% black/black and 84% white/white so pretty much the same again Can she can get on OUR white mass murder problem (59/101)? Those men w AK-47's 😞 but the reason…
We are peacefully protesting the promise of America & her ideals which are not in sync w police brutality/murders of unarmed people of color 👀 👇🏽Do you know what they have in common? They're mass murderers peacefully taken into custody #ThisIsWhyWeKneel…
Read 5 tweets
Many people have taken issue with @Nike's use of the phrase "sacrificing everything" with Colin Kaepernick's face, when others have made greater (or different) sacrifices for what they believe. I can understand that initial gut reaction.

But here's the thing:
"Sacrificing everything" is a fairly common figure of speech and rarely means literally sacrificing everything. It's almost always used figuratively in some kind of context, signifying giving up something major in exchange for something more important.
Nike is an athletic brand. Becoming an NFL QB takes an enormous amount of dedication and effort. So in the context of an athletic brand's marketing campaign highlighting an athlete who lost **everything he'd worked his lifetime toward as an athlete,** the phrase makes sense.
Read 5 tweets
#BREAKING @KamalaHarris has come to her senses, she realizes Americans are tired of @TheDemocrats attacking our values and she is formally endorsing #Kavanaugh for SCOTUS and will vote to #ConfirmKavanaugh BRAVO @SenKamalaHarris 🇺🇸
#Dems4Kavanaugh #JustDoIt
Shout out to @KamalaHarris for inspiring edited videos to make them represent whatever you want 😍
cc: @ChuckGrassley @senorrinhatch @senjudiciary #ConfirmKavanaugh
😘 Right back at ya Kam.…
Read 4 tweets
"We take a knee to pray & propose to our wives.
When people get knighted they take a knee, never really in history has kneeling been viewed as disrespectful."

—Nate Boyer

Former NFL player
Army Special Forces Vet
Green Beret
Served multiple tours in Iraq & Afghanistan
Kaepernick controversy started in 2016, when as 49'er, he sat, then kneeled during national anthem to protest social injustice.
Nate Boyer, was part of that decision.
Reaching compromise with Kaepernick they agreed to meet in San Diego before pre-season game against the Chargers.
"I wanted him to stand, he wanted to sit, we agreed on kneeling"


Boyer explained kneeling still felt respectful
Read 9 tweets
If people say your dreams are crazy, if they laugh at what you think you can do. Good, stay that way. Because what non-believers don’t understand is that calling a dream crazy isn’t an insult, it’s a compliment. #JustDoIt
Don’t try to be the fastest runner in your school or the fastest in the world, be the fastest ever.
Don’t picture yourself wearing OBJ’s jersey, picture OBJ wearing yours. Don’t settle for homecoming queen, or linebacker. Do both. #JustDolt
Read 12 tweets
El último minuto del vídeo te pone los pelos de punta.
“Hoy día las personas tienen tanta necesidad de creer en las marcas como la antigua Grecia en sus mitos. ” — Georges Lewi (@LewiGeorges)

Read 7 tweets
Comparison of tweets over the past 24 hours, per @Sysomos:

#JustDoIt: 503,112
#JustBurnIt: 6,016
Comparison of impact (numbers change as traffic flows):

#JustDoIt: 976.6 million impressions
#JustBurnIt: 50.6 million impressions
#BoycottNike performed a lot better.

125,678 mentions, 522 million impressions.

About one quarter of the mentions on #JustDoIt, and half the reach.
Read 3 tweets
While this will seem hyperbolic and problematic for its own reasons, I’m just gonna put this down:

Nike is poised to do more for Colin Kaepernick’s standing than any business has done for any hero of civil rights at any time in U.S. history.

It is a crass and vulgar reality but in our capitalist, profit-driven, celebrity-loving culture, advertisers have the power to platform athletes with more reach and authority than even the media.

Nike will profit from this but was as a society stand to profit even more.

It won’t be lost on me that Nike isn’t a perfect corporation and isn’t acting out of selfless altruism.

Nonetheless, we’re about to watch a cycle of moral ascendency that took decades with Cassius Clay/Muhammad Ali as it plays out in mere months.

Read 4 tweets
People are cutting the #Nike swoosh off their clothing, burning their Nike gear, pledging to boycott the company, and otherwise throwing a hissy fit because this company gave a man they despise a job.

Let's go over how we got here:
Kaepernick sat on the bench during the national anthem on August 26, 2016, because he saw the racial disparities in our legal and justice systems and felt that our country—the one our flag and anthem represent—was not living up to its ideals of “liberty and justice for all.”
That simple action created an uproar among people who took it as disrespect for the flag and for the veterans who sacrificed for our freedoms. Controversy ensued.
Read 16 tweets
Wow. Traffic on @Nike after they announced that @Kaepernick7 will be the face of the anniversary #JustDoIt campaign.

If they were aiming for attention, it worked.
Average of 1.4 tweets per user.

66.2% retweets.

Consistent with organic traffic flows, not substantially gamed traffic.
Top hashtags #Nike and #JustDoIt. In third place, but some way behind, #BoycottNike.

Boycott calls are part of the arsenal. Cf. NFL, Keurig, etc.

#maga just edges #colinkeapernick. 1.3% of uses vs 1.2%.
Read 4 tweets
Marches don't do shit to solve the problems we face as a nation. Due to gerrymandering, Citizens United, NRA and cheating (Scotus, stolen election) we have no opportunity to hold our representatives accountable $ is their only constituent. #FamiliesBelongTogetherMarch
#Resisters stop hoping that either #Mueller or #midterm2018 will right the wrongs of this regime. Realize we must be prepared to simultaneously attack and employ different tactics to win. We have to think out-of-the-box and #justdoit as 1st #womensmarch #msdstrong @MomsDemand
It's time to take a cue from our global trading partners and those who boycotted NC due to HB2 (Bathroom Bill). I propose a nation-wide boycott of GOP states and/or districts until families reunited, #puertorico #flint #BLM #DACA, #ACA #SCOTUS…
Read 12 tweets

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