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#WakingThoughts #Business: You are not a serious business if you do not have a system in place to respond to enquiries and close sales. #Thread
As a business, you've got to maintain a steady pipeline of new customers for the following reasons:
1. In a competitive market, every new customer is market share stolen from your competitor.
2. A steady stream of new customers creates cash flow.
3. New customers provide a buffer from lost sales, when old customers leave.
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