Having a rich investor buy into our business ideas to fund the growth of our empires is a dream for many startup founders.
For the rest of us, we have to wake up and fund our own businesses.
Review this thread for practical tips for Bootstrapping your business.
What is Bootstrapping?
The Small Business Encyclopedia defines it as: Financing your company's startup and growth with the assistance of or input from others.
I define it as: Building a business with out of pocket financing w/out the guidance of a parent company.
Bootstrapping Strategy #1
Know your operating costs and expenses. Ruthlessly manage unnecessary expenses.
If your partners are money-motivated, it is important to form an agreement to delay gratification. Run a lean ship in order to stay afloat.
Bootstrapping Strategy #2
Get to know your Co-founders upfront.
You never learn more about a person than you do if you live with them or start a business with them.
What are their chief motivations? Money, fame, legacy?
What do they value?
Ask the tough questions.
Bootstrapping Strategy #3
Become a regular fixture on your local startup scene.
Bootstrappers tend to thrive on collaborative models of work and fellowship to
develop their early products and services when funds are low.
Build relationships!
Bootstrapping Strategy #4
Become profit-focused immediately.
Bootstrappers don't have the pile of $ to leverage nor do they have an investor on speed-dial.
Build a sales funnel alongside the best consultant you can find. Tweak and adjust.
Companies that have succeeded with the Bootstrapping model?
Let's start w/ GitHub.
Tom Preston-Warner turned down an offer valued at $300k to focus full-time on launching GitHub.
Companies that succeeded with Bootstrapping?
Craiglist.
Started in 1995 in the San Fran area to keep updated on local events started to spread into jobs and for sale items. Craig Newmark funded the business for almost 10 years until eBay bought in for $32 million.
If you're in the Baltimore / DC #startup founder and enjoy this thread on Bootstrapping, join myself and @henrymort for breakfast this Friday in Mt. Vernon.
Bootstrappers Breakfast meetups are guaranteed high value experiences. meetup.com/Bootstrappers-…
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Sundays are huge for setting clear intentional targets.
My process is:
Setting one clear goal
Setting a timeline
Challenge myself to identify all the steps to complete.
I developed this template after a great discussion on goal achievement with an military Commander
What results can you achieve by being deliberate?
Sunday is an extremely powerful day for me to set intentions for my week.
I developed a template that write out by hand in order to:
✅Set gratitude practices
✅Abundance mindset
✅People I will share ideas w/
If you pay rent, your property management company raises rent each year.
The cost of access to gas, electric, and other utilities also rises each year.
Your rates must rise to support cost of living expenses.
Raising Your Rates Signals High Value or Quality
Low pricing immediately raises suspicion.
Premium rates signify quality, prestige, and luxury for business services.
One of the most fascinating parts of this game that I love is
watching the young thinkers build business using new rules and tools that didn't exist when I was rising through the ranks.
Here's a few things that Young Entrepreneurs have taught me:
@realchasecurtis (1/2) Awesome breakdown, @realchasecurtis
To add on, Traffic is one of the most important factors for success online.
Organic traffic describes the number of visitors who find your website using search engines (Google/Bing). This is unpaid.
@realchasecurtis (2/2) Paid Traffic involves involves placing ads on other websites and ad platforms
to generate targeted visitors to a website, blog, or sales offer.
Google Adwords, FB Ads are leading examples.