Having a rich investor buy into our business ideas to fund the growth of our empires is a dream for many startup founders.
For the rest of us, we have to wake up and fund our own businesses.
Review this thread for practical tips for Bootstrapping your business.

#startupgrind
What is Bootstrapping?
The Small Business Encyclopedia defines it as: Financing your company's startup and growth with the assistance of or input from others.

I define it as: Building a business with out of pocket financing w/out the guidance of a parent company.
Bootstrapping Strategy #1
Know your operating costs and expenses. Ruthlessly manage unnecessary expenses.
If your partners are money-motivated, it is important to form an agreement to delay gratification. Run a lean ship in order to stay afloat.
Bootstrapping Strategy #2
Get to know your Co-founders upfront.
You never learn more about a person than you do if you live with them or start a business with them.
What are their chief motivations? Money, fame, legacy?
What do they value?
Ask the tough questions.
Bootstrapping Strategy #3
Become a regular fixture on your local startup scene.
Bootstrappers tend to thrive on collaborative models of work and fellowship to
develop their early products and services when funds are low.
Build relationships!
Bootstrapping Strategy #4
Become profit-focused immediately.
Bootstrappers don't have the pile of $ to leverage nor do they have an investor on speed-dial.
Build a sales funnel alongside the best consultant you can find. Tweak and adjust.
Companies that have succeeded with the Bootstrapping model?
Let's start w/ GitHub.
Tom Preston-Warner turned down an offer valued at $300k to focus full-time on launching GitHub.
Companies that succeeded with Bootstrapping?
Craiglist.
Started in 1995 in the San Fran area to keep updated on local events started to spread into jobs and for sale items. Craig Newmark funded the business for almost 10 years until eBay bought in for $32 million.

#startup
If you're in the Baltimore / DC #startup founder and enjoy this thread on Bootstrapping, join myself and @henrymort for breakfast this Friday in Mt. Vernon.
Bootstrappers Breakfast meetups are guaranteed high value experiences.
meetup.com/Bootstrappers-…

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More from @mrshadeed

Sep 23, 2018
How can I take more control of my week and not fall victim to distractions?

Use your Sundays as a cheat code to set up a winning week for:

✅Health
✅Productivity
✅Partnerships
✅Personal relationships

(Thread)

👇🏾👇🏾
Sundays are huge for setting clear intentional targets.
My process is:
Setting one clear goal
Setting a timeline
Challenge myself to identify all the steps to complete.
I developed this template after a great discussion on goal achievement with an military Commander
What results can you achieve by being deliberate?
Sunday is an extremely powerful day for me to set intentions for my week.
I developed a template that write out by hand in order to:
✅Set gratitude practices
✅Abundance mindset
✅People I will share ideas w/
Read 9 tweets
Sep 20, 2018
Did you know that over 80% of businesses are undercharging for their services?

Here's why you need to raise your rates:

(Thread)

#Sales #smallbiz
Raising Your Rates is a Sign of Professionalism:

If you pay rent, your property management company raises rent each year.
The cost of access to gas, electric, and other utilities also rises each year.

Your rates must rise to support cost of living expenses.
Raising Your Rates Signals High Value or Quality

Low pricing immediately raises suspicion.

Premium rates signify quality, prestige, and luxury for business services.
Read 9 tweets
Sep 11, 2018
“All things being equal, people will do business with, and refer business to, those people they know, like, and trust" - Bob Burg

How can you increase your Know, Like, and Trust factor??
How do I increase my Know, Like, and Trust factor to increase my views, sales, and referrals?

Let’s start with creating a brand that people Know.
This is creating a consistent presence.

✅Create profiles where your target audience lives
✅Determine *who* your audience is
How do I increase the likability for my brand?

✅Understanding your customers through market research
✅Customer Service Fundamentals
Read 4 tweets
Sep 10, 2018
One of the most fascinating parts of this game that I love is
watching the young thinkers build business using new rules and tools that didn't exist when I was rising through the ranks.

Here's a few things that Young Entrepreneurs have taught me:

(Thread)
#TheYoungGuns
Time is an illusion.

Older entrenpreneurs (and professionals) pride themselves on "time served". Years of experience, degrees, 20 years in this industry.

Younger entrepreneurs can build a 6 figure business in 6 months by focusing on learning high income skills
Building a presence online is a requirement.

I used to pride myself on having "roots and high credibility in the real world" and delayed investing heavily into online biz.

**The world is online** and if you adapt to this instead of fighting it, you will succeed much faster.
Read 7 tweets
Sep 9, 2018
@realchasecurtis (1/2) Awesome breakdown, @realchasecurtis
To add on, Traffic is one of the most important factors for success online.

Organic traffic describes the number of visitors who find your website using search engines (Google/Bing). This is unpaid.
@realchasecurtis (2/2) Paid Traffic involves involves placing ads on other websites and ad platforms
to generate targeted visitors to a website, blog, or sales offer.
Google Adwords, FB Ads are leading examples.
@realchasecurtis Now, from your viewpoint, @realchasecurtis what holds people back from success on Pinterest?
Read 4 tweets
Sep 2, 2018
"I'm afraid to discuss my business ideas because I'm afraid someone will steal them. What do I do, Shadeed?"

Good question. Here are 7 ways that you can protect your #business ideas.

Thread

#smallbusiness #startup #smb
Protect your business idea #1
Non-disclosure agreements. (NDA)

What is a NDA?

A legally enforceable contract that binds confidentiality
between a person holding information with the person who
is receiving it.

You sign NDA before you tell the details.
Protect your Business Ideas: #2
Trademark your Name

What is a trademark, Shadeed?
A symbol or words that are legally filed to represent a product or company.

Where do I file my trademark?
Apply online here: bit.ly/2owQZB7

#business101
Read 10 tweets

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