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Good morning! Day 1 of my trudging through the Russian ad dump is below.

Day 2 coming soon. But first, some observations of what I've read so far:
1. As we knew, the content sought to divide Americans on religious, racial, sexual & other social lines
2. A lot of the ads are positive and *not* divisive, seeking to build community before increasingly large asks (sharing, commenting, showing up to protests IRL)
3. In terms of "sophistication," the IRA was often very clumsy with their English & with targeting. Could they have been more effective? Undoubtedly. Did their efforts nonetheless have an impact? Absolutely. Their posts - many with a significant organic reach - reached millions.
Read 20 tweets
Goodbye to the rest of my day. Here are all of the Russian ads.…
One of the first more successful/costly ads, from 2015. Posts promising "updates" (including one about the Charleston shooting) seem to perform better so far. Also notice targeting- Baltimore, Ferguson, and surrounding.
Nothing like some good old patriotism to generate some clicks 🇺🇸

Just like with RT's cat and tsunami videos, this page was looking to draw people in before delivering more divisive content...

#breaking #RussianAds #Facebook #disinformation
Read 47 tweets

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