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#CrazyRichAsians is headed for a monster opening, and it’s essential to look at why. A full 38% of viewers so far have been Asian—we’re COMING OUT for this film as we never have in cinematic history.
But another 24% of viewers are black or Hispanic: *viewers are 62% nonwhite*.
But another 24% of viewers are black or Hispanic: *viewers are 62% nonwhite*.
The book #CrazyRichAsians was based on was a NYT bestseller. When the target for the book is described by folks in publishing, they say “white female, summer read, book club, 35-54.” That audience isn’t who’s filling theaters—yet.
They’re the ones who might take this to $100M.
They’re the ones who might take this to $100M.
If you haven’t seen it yet, a small spoiler. After the first 15 minutes of #CrazyRichAsians, you will not see another nonwhite person on screen. Not even in background shots. And the only white people with speaking roles get played like dominoes. In the first five minutes.
